Google Ads Training
A hands-on day in your own Google Ads account: structure, keywords, budgets and conversion tracking — so you stop paying for clicks that never turn into enquiries.
Who it's for
If any of these sound like your organisation, this is the right course.
- Businesses running ads without formal training
- Marketing staff inheriting an account someone else built
- Companies spending with an agency who want to understand it
- Anyone whose cost per enquiry keeps climbing
What's covered
Every session is practical, and tailored to the way your team actually works.
- How the auction works, and what actually drives cost
- Account structure: campaigns, ad groups and why it matters
- Keyword research, match types and negative keywords
- Writing ads that attract the right clicks
- Landing pages and the message match that lifts conversion
- Budgets, bidding strategies and where automation helps
- Conversion tracking, so you know what a lead really costs
- Reading the reports and deciding what to change
How it works
Numbers, sites and any deadlines — an audit, a new contract or a certificate about to lapse.
We recommend the right course and confirm dates, group sizes and a fixed price.
Training runs at your premises, around your rota, with everything we need brought with us.
Learners receive their certificates, and we remind you before anything expires.
Questions
Anything else, just call us on 0151 558 1470.
Do we work in our own account?
Yes, wherever possible. Working on your real campaigns is far more useful than a demo account.
What if we don't have an account yet?
We'll set one up properly on the day, which avoids the mistakes that are painful to unpick later.
Will this replace our agency?
It might, but it also makes you a far better client — you'll know what to ask for and what good looks like.
Book Google Ads Training
Tell us your numbers and dates and we'll come back with a tailored plan and quote, usually within one working day.
0151 558 1470